Key insights
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1
Seeking a direct mandate: Takaichi said her cabinet has not yet been tested in an election where the public chooses the government and wants voters to decide if she is fit to be prime minister.
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2
Political risk despite personal popularity: While Takaichi and her cabinet have high public support, her party lags in polls, making a snap election a gamble.
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3
Cost-of-living and spending plans in focus: The election will test public appetite for increased public spending at a time when cost-of-living is a top voter concern.