Creative Commons tentatively supports AI pay-to-crawl systems to compensate web content

TechCrunch
TechCrunch
3m ago • 1 views
Creative Commons supports pay-to-crawl systems charging AI bots for web content to help publishers recover revenue lost to AI-driven search bypass.
Creative Commons tentatively supports AI pay-to-crawl systems to compensate web content
A What happened
Creative Commons tentatively supports pay-to-crawl technology, which would require AI crawlers to pay websites for accessing their content. This comes as AI chatbots increasingly provide answers directly, reducing web traffic and advertising revenue for publishers. Pay-to-crawl systems could restore some value to content creators, especially smaller publishers lacking individual negotiation power with AI firms. However, Creative Commons highlights risks including potential concentration of power and restricted public-interest access. It recommends principles like throttling access, openness, and preserving public content availability. Companies like Cloudflare and Microsoft are investing in pay-to-crawl, while standards like Really Simple Licensing aim to regulate crawler permissions.

Key insights

  • 1

    Shifting web content economics due to AI: AI chatbots reduce visitor clicks by providing answers directly, disrupting traditional web traffic models that supported content funding via ads.

  • 2

    Pay-to-crawl could rebalance content creator compensation: Charging AI crawlers for content access creates a new revenue stream for publishers otherwise losing income as AI replaces search-driven traffic.

  • 3

    Risks of controlling AI crawler access: Centralized pay-to-crawl systems might restrict access for public interest users, making balance between monetization and openness crucial.

Takeaways

Creative Commons' support for pay-to-crawl systems underscores emerging efforts to adapt web content economics to AI, with caution to safeguard public accessibility and prevent overreach.

Topics

Culture & Society Media World & Politics Policy & Regulation