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#Media #Music
TechCrunch
TechCrunch
1w ago 24 views

YouTube paid out $8B to the music industry in 12 months

YouTube announced it paid over $8 billion to the music industry from July 2024 to July 2025, marking a significant increase from previous years. This matters as it highlights YouTube's growing role in supporting artists and the music ecosystem.
YouTube paid out $8B to the music industry in 12 months
A What happened
In a recent announcement, YouTube revealed that it paid more than $8 billion to the music industry in the 12 months from July 2024 to July 2025. This payout represents a $2 billion increase from the previous year, when the company reported $6 billion in contributions to the industry. YouTube's Global Head of Music, Lyor Cohen, emphasized that this milestone is part of a broader effort to create a long-term platform for artists, songwriters, and publishers. The platform has seen significant growth in its subscriber base, with over 125 million Music and Premium subscribers and two billion logged-in viewers watching music videos each month. This announcement comes in the context of increasing competition in the music streaming space, as Spotify reported $10 billion in payouts for 2024. YouTube's commitment to supporting the music industry is evident in its substantial financial contributions over the years.

Key insights

  • 1

    Record Payout

    YouTube's $8 billion payout is a record for the platform.

  • 2

    Growing Subscriber Base

    YouTube has over 125 million Music and Premium subscribers.

  • 3

    Competitive Landscape

    Spotify reported $10 billion in payouts, highlighting industry competition.

Takeaways

YouTube's substantial financial contributions to the music industry underscore its commitment to supporting artists and the evolving music ecosystem, positioning itself as a key player in the competitive streaming landscape.