YouTube now lets you hide recommendation pop-ups at the end of videos

TechCrunch
TechCrunch
3M ago
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YouTube introduces a feature to hide end screen recommendations, enhancing user experience by minimizing distractions during video playback.
YouTube now lets you hide recommendation pop-ups at the end of videos
A What happened
In a recent update, YouTube has introduced a feature that allows users to hide end screen recommendations that typically appear at the conclusion of videos. Users can simply tap a 'Hide' button located in the top-right corner of the video player to remove these pop-ups for the current video. This feature aims to enhance user experience by reducing distractions and allowing viewers to concentrate on the content. YouTube has also decided to remove the hover-to-subscribe button that appears over video watermarks, citing redundancy with the existing subscribe button below the video. The company assures that these changes will have a minimal effect on creators, with experiments showing less than a 1.5% decrease in views from end screens and negligible impact on channel subscriptions.

Key insights

  • 1

    User Feedback Driven Changes: YouTube's new feature is a direct response to user requests for less distraction.

  • 2

    Minimal Impact on Creators: The changes are expected to have a negligible effect on creators' view counts.

Takeaways

YouTube's latest updates reflect its commitment to improving user experience while balancing creator needs.

Topics

Technology & Innovation Artificial Intelligence Social Media