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#AI & ML
TechCrunch
TechCrunch
3w ago 7 views

You'll soon be able to shop Walmart from ChatGPT

Walmart has partnered with OpenAI to enable shopping through ChatGPT, allowing users to purchase items easily. This innovation aims to enhance personalized online shopping experiences.
You'll soon be able to shop Walmart from ChatGPT
A What happened
Walmart has unveiled a new partnership with OpenAI that will allow customers to shop for products directly through the ChatGPT AI chatbot. This feature will enable users to purchase groceries, household essentials, and more, enhancing the online shopping experience by making it more personalized and proactive. Customers will be able to link their Walmart accounts to ChatGPT and utilize a 'buy' button for seamless transactions. The feature will also support products from third-party sellers, expanding the shopping options available. This initiative follows OpenAI's recent foray into e-commerce, which includes partnerships with platforms like Etsy and Shopify. Additionally, Walmart has introduced its own generative AI shopping assistant, Sparky, which aims to improve product discovery and customer service. Walmart's CEO emphasized the shift towards a more engaging and convenient shopping experience, moving away from traditional search-based methods.

Key insights

  • 1

    Enhanced Shopping Experience

    The partnership aims to create a more personalized and proactive shopping experience.

  • 2

    Integration with Third-Party Sellers

    The new feature will support products from third-party sellers, broadening shopping options.

  • 3

    Walmart's AI Investments

    Walmart is investing in AI technologies to improve various aspects of its business.

Takeaways

Walmart's collaboration with OpenAI marks a significant step towards transforming e-commerce by integrating AI into the shopping experience, promising greater personalization and efficiency.