X, the social media platform, is set to launch a marketplace for inactive usernames, allowing Premium subscribers to request and purchase handles. The marketplace will include both free and paid options, with rare handles priced significantly higher, potentially reaching over seven figures. Premium+ and Premium Business subscribers can request 'Priority' handles for free, while 'Rare' handles will be available through public drops and direct purchases. This initiative aims to generate revenue as X faces challenges with its advertising business. The controlled process for handle distribution is intended to prevent bot spam and misuse, ensuring a fair allocation of usernames.