On October 7, 2025, X revealed a rebranding of its Verified Organizations service, now divided into two distinct offerings: Premium Business and Premium Organizations. The Premium Business tier, which features a gold checkmark, is tailored for businesses of all sizes, providing tools to enhance growth, visibility, and credibility on the platform. This tier includes three subscription levels—Basic, Full Access, and Enterprise—ranging from $200 to custom pricing. Key features include advanced impersonation defense, real-time monitoring, and priority handles. Conversely, the Premium Organizations tier, marked by a grey checkmark, is aimed at governments and multilateral organizations, priced at $1,000 per month, with a promotional offer of advertising credits. This strategic move is likely intended to bolster X's revenue amid challenges in its advertising business.