OpenAI has announced the acquisition of Roi, an AI-powered personal finance app, as part of its strategy to enhance personalized consumer AI products. Roi's CEO, Sujith Vishwajith, is the only member of the four-person team joining OpenAI, while the app will cease operations on October 15. Founded in 2022, Roi aimed to aggregate users' financial data, providing insights and personalized interactions through an AI companion. The acquisition reflects OpenAI's commitment to developing adaptive software that evolves with user needs, complementing its existing consumer applications such as Pulse and Sora. This move also indicates OpenAI's intention to expand beyond being an API provider and focus on building its own end-user applications, which are crucial for generating revenue amid rising operational costs.