Tinder is enhancing its user verification process by expanding its facial-verification feature, Face Check, to new users in the U.S. This feature requires users to submit a video selfie to confirm their identity, aiming to reduce impersonation and ensure that users are not interacting with bots or fake accounts. The Face Check process creates a 3D video scan of the user's face, which is compared to their profile pictures. Users who successfully verify their identity receive a badge on their profiles. The feature has already been implemented in several regions, including California, Colombia, and Australia, and has reportedly led to a 60% reduction in exposure to potential bad actors. Tinder's move comes in response to declining user trust and a 7% drop in paying users, highlighting the importance of safety and privacy in the dating app industry.