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What happened
A TikTok star is using the platform to breathe new life into a nearly forgotten 400-year-old tradition in the United States, showcasing the power of social media in cultural preservation.
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Key insights
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The Power of Social Media
This article highlights how platforms like TikTok can be powerful tools for cultural preservation by connecting younger generations with historical practices.
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Reviving Forgotten Traditions
The TikTok star has managed to draw attention to a tradition that was at risk of fading away, showcasing the enduring relevance of cultural heritage.
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Engaging Younger Audiences
By leveraging the engaging and accessible format of TikTok, the influencer has successfully reached a younger audience that might otherwise be disconnected from traditional practices.