A
What happened
On October 2, 2025, Meta announced the launch of a Communities feature on its Threads app, which now boasts over 400 million monthly active users. This feature allows users to engage in discussions around specific interests, such as basketball and K-pop, within dedicated spaces. Unlike X's Communities, which are user-created, Meta's Communities are company-managed, allowing non-members to view discussions. Each community has a unique 'Like' emoji for members, enhancing interaction. Meta plans to test improved ranking systems to highlight top posts and integrate community topics into user profiles. This move aligns with existing user behavior on Threads, where users have already organized around Topic Tags. The introduction of Communities is seen as a strategic effort to increase user engagement and compete more effectively with X.
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Key insights
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1
User Engagement: Communities aim to enhance user interaction on Threads.
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Company-Managed Communities: Meta's approach differs from X by managing communities directly.
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Unique Interaction Features: Custom emojis for communities foster engagement.
Takeaways
The introduction of Communities on Threads represents a significant step in enhancing user engagement and competition in the social media landscape.