Threads is developing a tool that lets you 'tag' its algorithm to configure your feed

TechCrunch
TechCrunch
3M ago
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Instagram's Threads is testing a feature allowing users to tag its algorithm for personalized feed adjustments, similar to upcoming changes on X.
Threads is developing a tool that lets you 'tag' its algorithm to configure your feed
A What happened
Instagram is working on a new feature for its Threads app that would allow users to tag the algorithm to tailor their content feed. Discovered by reverse engineer Alessandro Paluzzi, this tool is still in the prototype phase and has not yet been made available for user testing. Instagram confirmed the feature's development, which is part of a larger strategy to enhance user control over their experience on the platform. Users would be able to indicate topics they want to see more or less of, similar to features being introduced on X. This move comes amid growing concerns about social media algorithms and their impact on users, particularly youth. Instagram's head, Adam Mosseri, demonstrated how users could select topics directly from their feed, aiming to adapt the algorithm to changing user interests. The feature is expected to improve user engagement by allowing real-time adjustments to content visibility.

Key insights

  • 1

    User Control Over Algorithms: The new feature emphasizes user-driven customization of content feeds.

  • 2

    Competitive Landscape: Threads' feature mirrors similar developments on rival platforms like X.

  • 3

    Response to User Concerns: The initiative addresses growing concerns about social media's influence on youth.

Takeaways

The development of this feature reflects a significant shift towards user empowerment in social media platforms.

Topics

Technology & Innovation Gadgets Social Media