They Live on Cruise Ships. People Love to Watch.

The rise of cruise ship workers as social media influencers highlights a growing demand for authentic content that reveals the realities of life at sea. As these individuals navigate their careers, they continue to engage audiences with their unique perspectives.
They Live on Cruise Ships. People Love to Watch.

Key insights

  • 1

    Emerging Influencer Trend: Cruise workers are becoming popular social media influencers.

  • 2

    Authentic Content: Videos provide a genuine look at life behind the scenes.

  • 3

    Impact of Pandemic: The trend gained momentum during the pandemic as workers shared their experiences.

A What happened
Cruise ship workers are increasingly turning to social media to share their experiences, revealing both the glamorous and mundane aspects of life at sea. Influencers like Bryan Henderson and Brianna Delmaestro have gained significant followings by posting videos that showcase everything from crew rituals to the challenges of performing on board. Their content provides a refreshing perspective on cruise life, contrasting with the curated experiences typically presented to guests. This trend has emerged as a way for crew members to connect with audiences and document their journeys, especially during the pandemic when many were isolated. As these influencers navigate their careers, they also face uncertainty about their future content as they transition back to life on land.

Topics

Lifestyle Travel Technology & Innovation Social Media Work & Education Careers & Work

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