Key insights
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1
Accidental Creation
Cheese puffs were accidentally created in the 1930s at the Flakall Corporation in Beloit, Wisconsin. Initially, they were producing animal feed when they discovered that the puffed corn byproduct could be flavored and eaten.
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2
Commercial Success
The snack gained commercial success after being marketed under the name 'Korn Kurls,' and it paved the way for other brands like Cheetos to enter the market.
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3
Innovative Process
The process involved using a machine initially designed to grind grain for animal feed. This machine was repurposed to create the puffed corn snacks we know today.