Tata Motors has officially launched its new Sierra SUV, a move designed to bolster its competition against major players like Hyundai and Maruti Suzuki in India's rapidly growing automotive market. The Sierra is a revival of a classic brand and is built on a new vehicle architecture, featuring Tata's latest gasoline engine. This launch is part of Tata's broader strategy to enhance its market presence, which has seen a significant increase in share from 5% in 2019 to over 13% recently. The company is also focusing on electric vehicles, with plans for an electric version of the Sierra set for release in fiscal year 2026. As competition intensifies, Tata aims to challenge Hyundai's dominance and Mahindra's recent successes in the SUV segment.