Switzerland is conducting a referendum on the introduction of electronic identity cards, with initial projections suggesting a 50-50 split among voters. This marks the second nationwide vote on the topic, following a rejection in 2021 due to concerns over data privacy and the involvement of private firms. The new proposal aims to address these issues by ensuring the system remains optional and under public control, with data stored on users' smartphones rather than centrally. The Swiss government has endorsed the proposal, highlighting its potential to simplify various bureaucratic tasks. However, opponents remain wary, citing risks to individual privacy and the possibility of misuse for tracking or marketing. The outcome of the vote is anticipated soon, with opinion polls indicating a growing acceptance of electronic IDs among the populace, especially after their experience with the Covid ID system.