A
What happened
In its debut week, OpenAI's Sora app achieved 627,000 downloads on iOS, surpassing ChatGPT's 606,000 downloads during its initial week. This comparison is somewhat skewed, as ChatGPT was only available in the U.S. at launch, while Sora was accessible in both the U.S. and Canada, contributing approximately 45,000 installs from Canada. Despite being an invite-only app, Sora's performance is impressive, especially considering it reached No. 1 on the U.S. App Store shortly after launch. The app's ability to generate realistic deepfakes has garnered significant attention, with users creating content featuring deceased individuals, prompting discussions about ethical implications. Daily downloads peaked at 107,800 on October 1, 2025, showcasing sustained interest in the app.
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Key insights
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1
Sora's Impressive Launch
Sora's downloads in its first week highlight strong consumer interest in AI applications.
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2
Ethical Concerns
The creation of deepfakes using Sora raises significant ethical questions.
Takeaways
Sora's launch reflects a growing trend in consumer engagement with AI technologies.