Salesforce announces Agentforce 360 as enterprise AI competition heats up

TechCrunch
TechCrunch
2M ago
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Salesforce unveiled Agentforce 360 to attract enterprises amid rising competition in AI software. This matters as companies seek effective AI solutions to improve customer interactions.
Salesforce announces Agentforce 360 as enterprise AI competition heats up
A What happened
On October 13, 2025, Salesforce announced the launch of Agentforce 360, a significant upgrade to its AI agent platform, designed to attract enterprise customers in a competitive AI market. The new platform includes features such as Agent Script, which allows users to program AI agents for more flexible responses to customer inquiries. Additionally, Salesforce introduced Agentforce Builder, enabling users to build and deploy AI agents from a single interface. The integration with Slack aims to enhance enterprise communication, with plans for future connectors to other platforms like Gmail and Outlook. Despite the promising features, the enterprise AI sector faces challenges, as a recent MIT study indicated that 95% of AI pilots fail to reach production, highlighting the struggle for companies to justify investments in AI tools. Salesforce claims to have a significant lead with 12,000 customers for Agentforce, surpassing competitors like Google and Anthropic.
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Key insights

  • 1

    New AI Features: Agentforce 360 introduces advanced tools for AI agent programming.

  • 2

    Slack Integration: Enhanced integration with Slack aims to improve enterprise communication.

  • 3

    Market Competition: Salesforce faces stiff competition from Google and Anthropic in AI.

  • 4

    High Pilot Failure Rate: 95% of enterprise AI pilots reportedly fail to reach production.

Takeaways

Salesforce's Agentforce 360 represents a strategic move to strengthen its position in the competitive enterprise AI market, despite the challenges of pilot failures and ROI justification.

Topics

Technology & Innovation Artificial Intelligence