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TechCrunch
TechCrunch
1M ago 43 views

Rivian's best-case guess for 2025 sales is a 16% drop from last year

Rivian anticipates a 16% drop in 2025 electric vehicle sales, projecting deliveries of 43,500 units amid production challenges and market conditions.
Rivian's best-case guess for 2025 sales is a 16% drop from last year
A What happened
Rivian has announced a downward revision of its 2025 sales expectations, now projecting deliveries of up to 43,500 electric vehicles, which marks a 16% decline from last year's figures. The company reported a third-quarter delivery increase to 13,201 vehicles, up from previous quarters, but overall sales for the year are expected to fall short of 2024's total of over 50,000 units. Factors influencing this decline include changing trade regulations and tariffs under the Trump administration, which have affected consumer demand. Rivian is also gearing up to launch its R2 SUV, which it hopes will significantly increase sales. The company is expanding its manufacturing capabilities in Illinois and Georgia to support this new model. Rivian's CEO remains optimistic about the company's future in a competitive EV landscape, suggesting that the absence of federal subsidies may create opportunities for focused electric vehicle manufacturers.

Key insights

  • 1

    Sales Forecast Adjustment

    Rivian lowers its 2025 sales forecast to 43,500 vehicles.

  • 2

    Production Recovery

    Third-quarter deliveries increased to 13,201 vehicles.

  • 3

    R2 SUV Launch

    Rivian prepares to launch its R2 SUV to boost sales.

Takeaways

Rivian's revised sales expectations reflect ongoing challenges in the electric vehicle market.