Competitive Pricing in Cloud Storage: Reliance Jio's offer of 100GB free cloud storage undercuts the pricing of similar services from Google and Apple, which could attract users looking for cost-effective storage solutions.

Impact on Consumer Loyalty: By integrating this cloud storage offer with its existing services, Reliance Jio could increase user retention and brand loyalty, challenging the established ecosystems of Google and Apple.

Potential Market Shift: If successful, Jio's strategy could lead to a shift in the cloud storage market, forcing competitors to reevaluate their pricing and service offerings.