Reliance Jio and Airtel are leading a significant shift in India's telecom landscape by offering free access to advanced AI tools, including Google Gemini and Perplexity Pro, to their mobile subscribers. This initiative targets millions of users, particularly younger demographics, and aims to democratize access to AI technology. By bundling these services with mobile plans, the telecom companies are not only enhancing user engagement but also positioning themselves as key players in the burgeoning AI market. This strategy reflects a broader trend where telecom operators are becoming essential intermediaries in the AI ecosystem, facilitating access to AI tools while aiming to boost their revenue streams amid a flattening growth in traditional telecom services.