Nigel Sizer, recently appointed CEO of the Good Food Institute (GFI), is advocating for a significant transformation in global meat production through the adoption of alternative proteins. He argues that the current food system contributes to numerous crises, including climate change and public health issues, but also holds the potential to be part of the solution. Sizer emphasizes that alternative proteins, derived from plants, fermentation, or cultivated animal cells, can reduce greenhouse gas emissions, protect biodiversity, and mitigate the risk of zoonotic diseases. His strategy involves collaborating with farmers, scientists, regulators, and investors to create a unified approach to protein production that fosters climate resilience and economic growth. Sizer's initial focus includes understanding GFI's operations and encouraging governments to invest in alternative protein initiatives, which he believes will generate jobs and improve nutrition. He acknowledges the challenges ahead but remains optimistic about the transformative potential of reimagining meat production.