Reddit expands its AI-powered search to five new languages

TechCrunch
TechCrunch
2M ago
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Reddit has expanded its AI-powered search to French, German, Spanish, Italian, and Portuguese, enhancing user engagement in these languages. This matters as it broadens accessibility and competition in AI-driven search functionalities.
Reddit expands its AI-powered search to five new languages
A What happened
On October 16, 2025, Reddit revealed that it is expanding its AI-powered search capabilities to include five additional languages: French, German, Spanish, Italian, and Portuguese. This enhancement allows users in various countries, including Brazil, France, Germany, Spain, Mexico, and Italy, to engage with the AI in a question-and-answer format, rather than solely in English. The AI search feature, powered by a Google AI model, is part of Reddit Answers, which has seen significant user engagement, with over 6 million users. Reddit's CEO, Steve Huffman, has indicated plans to unify the search experience, reflecting a growing trend in the tech industry where Q&A-style search interfaces are becoming increasingly popular.
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Key insights

  • 1

    Increased Accessibility: The expansion allows non-English speakers to utilize AI search.

  • 2

    Growing User Engagement: Reddit Answers has over 6 million users, indicating strong interest.

  • 3

    Competitive Landscape: Reddit joins other platforms enhancing AI-driven search functionalities.

Takeaways

Reddit's expansion of its AI-powered search to five new languages marks a significant step in enhancing user accessibility and engagement, positioning the platform competitively in the evolving landscape of AI-driven search technologies.

Topics

Technology & Innovation Artificial Intelligence Social Media