Key insights
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1
Labour Ministry linked delivery-time branding to worker safety: Mansukh Mandaviya said '10-minute delivery' claims put undue pressure on delivery workers and compromised safety, and he told companies to remove the promise from branding and advertising.
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2
Gig worker groups said app incentives and allocation systems increased risk without higher pay: The Gig Workers Association said incentives, ratings, and order allocation created constant pressure, and said multi-order deliveries could be paid the same as single orders, citing a Rs 19.30 payment for two orders.
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3
Gig worker groups sought ongoing government-stakeholder dialogue: The Gig Workers Association sought a permanent institutional mechanism for collective dialogue between stakeholders and the government.
Takeaways
Major quick commerce platforms in India rolled back '10-minute delivery' branding as the Union Labour Ministry pressed companies to reduce pressure and safety risks for delivery workers.
Topics
Work & Education Careers & Work World & Politics Policy & Regulation Business & Markets Retail & E-commerce