Key insights
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1
Digital onboarding target set for retail products: The stated objective is 100% onboarding of retail products through digital channels as part of a move toward full digitalisation.
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2
Product development focus includes younger customers and emerging risks: PSICs were told to develop new, innovative, customised products to meet younger-generation requirements and provide coverage for emerging risks.
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3
Brand visibility to be improved through outreach and social media: PSICs were told to enhance communication, publicity and outreach to improve brand visibility across platforms including social media.
Takeaways
The finance ministry’s financial services secretary directed public sector insurers to improve customer service through faster grievance resolution, prompt claims processing, digital onboarding, and stronger retail and profitability strategies.