Porsche deliveries fall in 2025 as China demand weakens and EV plans strain operations

Yahoo
Yahoo
8h ago
Porsche delivered 279,449 vehicles in 2025, a 10% drop driven largely by a 26% decline in China and weaker demand for electric vehicles.
Porsche deliveries fall in 2025 as China demand weakens and EV plans strain operations
A What happened
Porsche delivered 279,449 vehicles in 2025, down 10%, its steepest decline since 2009. Deliveries in China fell 26% as competition and a broader economic slowdown curbed luxury spending, and China and Germany accounted for much of the overall contraction. Management cited supply gaps for combustion-engine versions of the 718 sports car and Macan SUV and said an earlier aggressive EV rollout disrupted model planning and weighed on margins. Taycan demand fell 22%, and Porsche warned its EV course correction could reduce operating profit by as much as 1.8 billion in 2025.
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Key insights

  • 1

    China competition is pressuring European luxury brands: Local manufacturers BYD, Xiaomi, and Huawei targeted wealthier buyers with premium materials and advanced software and battery technology, and similar demand headwinds affected BMW and Mercedes-Benz in China.

  • 2

    EV strategy changes carry a stated profit risk: Porsche warned its EV course correction could reduce operating profit by as much as 1.8 billion in 2025.

  • 3

    Supply constraints came from both planning and regulation: Management cited supply gaps for combustion-engine 718 and Macan models, and Porsche phased out certain combustion-engine models in Europe that did not meet stricter EU cybersecurity requirements.

Takeaways

Porsche entered 2026 with lower 2025 deliveries, weaker China and Taycan demand, and a turnaround plan under new CEO Michael Leiters that includes cost cuts and a longer timeline for restoring double-digit margins.

Topics

Business & Markets Markets

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