Phia, an innovative AI-powered shopping assistant co-founded by Phoebe Gates and Sophia Kianni, is gaining attention for its approach to consumer AI tailored for Gen Z. At the upcoming TechCrunch Disrupt 2025, the founders will share insights on building a sustainable brand in a competitive market. They highlight the significance of trust, personalization, and ethical considerations in the shopping experience for digital natives. Gates, an advocate for women's rights, and Kianni, a climate activist, are leveraging their backgrounds to create a brand that resonates with younger consumers. Their session will cover strategies for converting initial interest into lasting loyalty, adapting to market changes, and scaling effectively in the tech landscape. The event promises to be a pivotal moment for those interested in the future of consumer AI and brand-driven technology.