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What happened
The Finance Ministry announced that over 1.11 crore new PM Jan Dhan Yojana accounts were opened during a four-month nationwide campaign aimed at enhancing financial inclusion. The campaign, which concluded on October 31, also saw significant participation in insurance and pension schemes, with 2.86 crore enrollments in PMSBY, 1.40 crore in PMJJBY, and 44.43 lakh in APY. Organized camps were set up across the country to facilitate these enrollments, re-KYC for inactive accounts, and updates on nominations. The initiative aimed to bring every eligible citizen under key financial schemes, thereby boosting grassroots financial access and literacy. A total of 2,67,345 camps were conducted, reflecting the government's commitment to inclusive growth and financial empowerment.
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Key insights
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Significant enrollment numbers: Over 1.11 crore new accounts opened during the campaign.
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Insurance uptake: Millions enrolled in PMSBY and PMJJBY insurance schemes.
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Financial literacy promoted: Camps educated citizens on digital fraud and grievance redressal.
Takeaways
The campaign's success highlights the government's efforts to enhance financial inclusion and empower citizens through accessible financial services.