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What happened
Oura has launched the Ring 4 Ceramic collection, marking its first smart rings without metallic finishes. Made from zirconia ceramic, these rings are designed for durability and comfort, available in four colors and priced at $499. The collection includes a new charging case that can store up to five full charges and costs $99. Additionally, Oura introduced Health Panels, enabling users to schedule blood tests at Quest Diagnostics labs through the app for $99. This feature aims to provide comprehensive health insights by tracking 50 biomarkers alongside daily activity data. Users can receive personalized interpretations of their health metrics, enhancing their understanding of lifestyle impacts on health.
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Key insights
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1
Durable Material
The rings are made from zirconia ceramic for enhanced durability.
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2
Health Panels Feature
Users can schedule blood tests directly through the Oura app.
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3
Charging Case
The new case can store multiple charges and offers secure storage.
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4
Color Options
The collection features four vibrant colors for personal expression.
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5
Affordable Health Insights
Health Panels provide comprehensive health data at a lower cost.
Takeaways
Oura's new offerings aim to enhance user experience and health monitoring capabilities.