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What happened
Opera has officially launched its AI-centric browser, Neon, which is designed to enhance user productivity through AI-driven features. The browser includes a chatbot for answering questions and a unique feature called Neon Do, which automates tasks such as summarizing content and managing browsing history. Users can create repeatable prompts using a feature called cards, similar to IFTTT, allowing for customized automation. Priced at $19.99 per month, Neon is positioned for power users and aims to compete with other AI browsers like Perplexity's Comet and The Browser Company's Dia. Opera's EVP of Browsers, Krystian Kolondra, emphasized the browser's development for users who extensively utilize AI in their daily tasks. The launch comes amid increasing competition from major tech companies integrating AI features into their browsers.
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Key insights
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AI Task Automation
Neon allows users to automate tasks using AI prompts.
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Subscription Model
The browser is available for a monthly fee of $19.99.
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Competing with Major Players
Neon competes with AI features from Google and Microsoft.
Takeaways
Opera's Neon browser represents a significant step in integrating AI into everyday browsing experiences.