The recent launch of OpenAI's Sora app, designed as a TikTok-like platform for sharing AI-generated videos, has sparked a debate among current and former researchers about its implications for the company's nonprofit mission. Researchers like John Hallman and Boaz Barak have expressed both excitement and apprehension regarding the app's potential societal impacts, particularly in light of the pitfalls associated with traditional social media. CEO Sam Altman has defended the initiative, stating that the revenue generated could support further AI research. However, the app's design raises questions about whether it might inadvertently replicate the addictive qualities of existing social media platforms. OpenAI aims to differentiate Sora by focusing on user creation rather than time spent on the app, but concerns remain about the effectiveness of these safeguards. As the app's footprint is still small, its long-term alignment with OpenAI's mission and user engagement strategies will be closely monitored.