OpenAI has launched Sora, an AI video app powered by its latest model, Sora 2, which allows users to create and share AI-generated videos. The app features a For You page similar to TikTok, showcasing user-generated clips. Users can create digital likenesses of themselves and control who can use their likeness in videos. OpenAI has implemented safety measures to prevent misuse, including restrictions on sexual content and graphic violence. Despite some rough edges in video generation, Sora aims to provide a fun and engaging platform for deepfake entertainment. The app is currently available only on iOS and requires an invite code for access.