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What happened
The National Highways Authority of India (NHAI) has partnered with Reliance Jio to introduce a new safety alert system aimed at enhancing road safety on national highways. This system will provide mobile alerts to travelers as they approach high-risk areas, including accident zones, fog-affected regions, and emergency diversions. The alerts will be sent through SMS, WhatsApp, and high-priority calls, leveraging Jio's extensive telecom infrastructure, which serves over 500 million subscribers. The initiative will be gradually integrated with NHAI's digital platforms, including the Rajmargyatra mobile app. A pilot deployment will start under select NHAI regional offices to identify risk zones and define alert parameters. This project aims to improve commuter awareness and reduce preventable road incidents across India's highway network.
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Key insights
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Enhanced Road Safety: The initiative aims to provide timely information to drivers, improving road safety.
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Widespread Alerts: Alerts will reach over 500 million users through Jio's network.
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Pilot Deployment: Initial testing will identify risk zones and set alert parameters.
Takeaways
The collaboration between NHAI and Reliance Jio represents a significant step towards improving road safety in India. By utilizing advanced technology and widespread communication, the initiative aims to reduce accidents and enhance driver awareness.