In an exclusive interview with CNBC, NFL Commissioner Roger Goodell revealed that the league might begin renegotiating its media rights deals as soon as 2026, four years ahead of the current opt-out clause. Goodell noted that the NFL is potentially missing out on substantial revenue, especially as other leagues like the NBA and NHL have recently secured lucrative media deals. The NFL's existing agreement, worth $111 billion over 11 years, requires consensus from current media partners, including Disney and Amazon, to initiate discussions. Goodell emphasized the need for flexibility in the rapidly changing media landscape, which could also influence the league's salary cap and team valuations. However, regulatory challenges and pending deals may complicate negotiations. The NFL's programming remains highly popular, with a significant portion of the most-watched television content being NFL games.