Meta has revealed that it will begin using data collected from user interactions with its AI products to enhance targeted advertising across its platforms. This change will be reflected in an updated privacy policy set to take effect by December 16, 2025, and will apply globally, with exceptions for users in South Korea, the UK, and the EU due to privacy regulations. The company aims to leverage the extensive conversations users have with its AI chatbot, which sees over a billion interactions monthly, to build more detailed advertising profiles. While Meta has historically relied on user data from Facebook and Instagram, this new approach will integrate insights from AI interactions, including those from its smart glasses and other AI features. However, conversations about sensitive topics will not be used for ad targeting. This move aligns with a growing trend among tech companies to monetize AI products that are currently offered for free.