Matthew McConaughey and Michael Caine have entered into a partnership with ElevenLabs, an AI audio company, to utilize their voices for AI-generated content. This collaboration aims to tackle ethical challenges associated with AI in Hollywood. McConaughey, who has been involved with ElevenLabs since 2022, will allow the company to create a Spanish-language audio version of his newsletter, Lyrics of Livin’. Caine expressed his excitement about the deal, emphasizing that it is about amplifying voices rather than replacing them. ElevenLabs is also launching an Iconic Voices Marketplace, which will enable brands to use officially licensed celebrity voices for various AI applications. The marketplace includes voices of both living and deceased celebrities, highlighting the growing trend of celebrity partnerships in the AI sector.