PVR Inox has expanded its presence in Delhi with the launch of a new six-screen multiplex called Cinemagic at Elegante Unity One Mall in Pitampura. This venue is designed as a lifestyle destination, combining cinema with dining, retail, and social spaces. It features 792 seats across six auditoriums, including two Luxe halls and a large-format P[XL] screen. Each auditorium is equipped with advanced technology such as 4K laser projection and Dolby 7.1 surround sound. The design emphasizes comfort and social interaction, catering to younger audiences who seek more than just a movie experience. Managing Director Ajay Bijli highlighted the importance of creating memorable experiences for guests, while the Executive Director emphasized the integration of leisure and lifestyle into the cinema environment. The multiplex aims to become a vibrant cultural hub in Pitampura.