Kerala's Industries Minister P. Rajeeve recently drew parallels between the entrepreneurial journeys depicted in Malayalam cinema and the current business climate in the state. In his Facebook post, he compared the challenges faced by characters in films like Varavelpu (1989) and Mithunam (1993) with the success of Sandeep, a character from the 2025 film Hridayapoorvam, who runs a thriving cloud kitchen. Rajeeve highlighted the significant improvements in Kerala's business environment, noting that the state now ranks first in ease of doing business. He pointed out the availability of supportive mechanisms such as single-window permit clearances and MSME clinics, which were absent in the past. The Minister emphasized that the government is actively assisting entrepreneurs, contrasting this with the bureaucratic hurdles faced by earlier film characters. He attributed the failures of past characters to poor decision-making and lack of knowledge, underscoring the importance of informed entrepreneurship in today's landscape.