Instagram has officially reached 3 billion monthly active users, a notable increase from 1 billion in 2018, as reported by Meta CEO Mark Zuckerberg and Instagram Head Adam Mosseri. The growth has largely been attributed to features like DMs, Reels, and content recommendations. In response to user feedback, Instagram plans to introduce a feature that allows users to customize their content recommendations, particularly for Reels, enabling them to toggle topics of interest. This change aims to address concerns from users who prefer content from familiar accounts. Furthermore, Instagram will update its navigation bar to emphasize direct messaging over content uploads. These developments occur as Meta faces legal scrutiny regarding its acquisitions and the competitive dynamics between Instagram and Facebook, with Zuckerberg expressing concerns about Instagram's impact on Facebook's popularity among younger users.