Instagram is testing a Reels-first UI in India and South Korea

TechCrunch
TechCrunch
3M ago
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Instagram is testing a new Reels-first user interface in India and South Korea, prioritizing short videos in its app layout.
Instagram is testing a Reels-first UI in India and South Korea
A What happened
Instagram has initiated a test of a Reels-first user interface in India and South Korea, reflecting its strategy to prioritize short video content. The redesigned layout places Stories at the top, while the Direct Message (DM) button is now centrally located on the navigation bar. The Reels tab has been moved to the second position, adjacent to a new Following tab that offers three feed options: 'All' for recommended content, 'Friends' for mutual connections, and 'Latest' for the newest posts. This update comes as Instagram celebrates surpassing 3 billion monthly users, with much of its growth attributed to the popularity of short videos, which are shared across its platforms 4.5 billion times. The company plans to roll out this interface globally after the testing phase.

Key insights

  • 1

    Reels-First Design: Instagram prioritizes Reels in its new user interface.

  • 2

    User Engagement: The redesign aims to enhance user interaction with short videos.

  • 3

    Global Rollout Plans: Instagram intends to expand the new interface globally after testing.

Takeaways

The new interface reflects Instagram's commitment to adapting to user preferences for short video content.

Topics

Technology & Innovation Social Media