Key insights
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1
Participating Brands: Several popular chains and local bakeries are participating in the event, including Insomnia Cookies, Mrs. Fields, and others, offering free cookies to customers.
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2
History of the Chocolate Chip Cookie: The chocolate chip cookie was invented in the 1930s by Ruth Wakefield. It quickly became a staple in American households, leading to the creation of National Chocolate Chip Cookie Day to celebrate this sweet treat.
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3
Marketing and Customer Engagement: The event serves as a strategic marketing initiative for brands, helping to increase foot traffic to stores and engage with customers through free samples and promotional activities.