How a 2020 Rolex Collection Changed the Face of Watch Design

Wired
Wired
3M ago
125 views
Rolex's introduction of the multi-color Oyster Perpetual collection in 2020 has significantly influenced the watch industry, prompting other brands to adopt bold, vibrant dials. This shift marks a departure from traditional incremental color releases, showcasing Rolex's strategic move to appeal to younger consumers. The trend has led to a proliferation of colorful designs across various brands, indicating a broader change in consumer preferences within the luxury watch market.
How a 2020 Rolex Collection Changed the Face of Watch Design
A What happened
Rolex's introduction of the multi-color Oyster Perpetual collection in 2020 has significantly influenced the watch industry, prompting other brands to adopt bold, vibrant dials. This shift marks a departure from traditional incremental color releases, showcasing Rolex's strategic move to appeal to younger consumers. The trend has led to a proliferation of colorful designs across various brands, indicating a broader change in consumer preferences within the luxury watch market.
★

Key insights

  • 1

    Rolex's Bold Move: Rolex launched a vibrant collection, changing industry norms.

  • 2

    Influence on Competitors: Other brands quickly adopted similar colorful designs.

  • 3

    Appealing to Younger Consumers: Rolex aims to attract a new generation with fun designs.

Takeaways

Rolex's innovative approach has reshaped the luxury watch landscape, encouraging a trend towards vibrant aesthetics.

Topics

Business & Markets Markets Innovation