Government e-Marketplace Enables Over 11.25 Lakh Small Sellers to Secure Rs 7.44 Lakh Crore in Government Orders

Economic Times
Economic Times
2h ago
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GeM platform surpassed small business procurement targets, with 11.25 lakh MSEs securing Rs 7.44 lakh crore in government orders, including strong participation from women-led firms.
Government e-Marketplace Enables Over 11.25 Lakh Small Sellers to Secure Rs 7.44 Lakh Crore in Government Orders
A What happened
The Government e-Marketplace (GeM) has emerged as a transformative platform for inclusive public procurement in India. By November 2025, MSEs received 44.8% of total orders worth Rs 7.44 lakh crore, significantly exceeding the official 25% procurement target. GeM's digital architecture breaks down conventional barriers by enabling access regardless of scale, location, or prior experience. Women-led enterprises have notably benefited, with over 2 lakh securing Rs 78,000 crore, aided by initiatives like Womaniya that provide onboarding and capacity building. The platform aligns with national priorities such as Digital India and Atmanirbhar Bharat, signaling a shift to a more equitable and regionally balanced procurement ecosystem.
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Key insights

  • 1

    Breaking traditional barriers in public procurement: GeM's digital platform diminishes scale, location, and experience disadvantages, enabling more inclusive competition among businesses of varying sizes.

  • 2

    Elevating women entrepreneurs in government contracts: Targeted initiatives and preferential filters have increased government procurement participation and contract volume for women-led enterprises, fostering gender inclusion in public procurement.

  • 3

    Aligning procurement with national development goals: By integrating inclusivity with transparency and efficiency, GeM supports India's Digital India and Atmanirbhar Bharat initiatives, promoting self-reliance and digital transformation.

Takeaways

GeM exemplifies how digital public procurement platforms can drive inclusive growth by empowering smaller enterprises and aligning with broader policy goals, reshaping India's government purchasing landscape.

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