During the EmTech MIT conference, Google highlighted its rising electricity demand, which has more than doubled since 2020. This surge poses challenges to its goal of operating on 24/7 carbon-free energy by 2030. Although the company maintained a carbon-free energy usage rate of 66% last year, it is still far from its target. To bridge this gap, Google is engaging in various energy projects, including a carbon capture initiative at a new natural-gas plant in Illinois and plans to reopen the Duane Arnold nuclear power plant in Iowa by 2029. These efforts aim to demonstrate scalable energy solutions while addressing the complexities of existing infrastructure.