On October 10, 2025, Google announced a new feature for its Chrome web browser designed to automatically disable notifications from websites that users have not interacted with recently. This initiative aims to tackle the issue of excessive and unwanted notifications, which have long been a source of frustration for users. According to Google, less than 1% of notifications receive any interaction, indicating that many alerts go unnoticed. The feature will be rolled out on both Android and desktop versions of Chrome and builds on existing functionality that revokes permissions for inactive sites. While some notifications will still be allowed for installed web apps, the change is expected to encourage websites that send numerous alerts to reconsider their notification strategies. Users will be notified when permissions are removed and can opt to disable the auto-revocation feature if they prefer.