Key insights
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1
Rising Gym Memberships: Gym memberships among Gen Z have seen a significant increase, indicating a shift towards more health-conscious lifestyles.
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2
Mental Health Connection: Many young people are turning to fitness as a means to improve their mental health, addressing issues like stress and anxiety.
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3
Social Media Influence: Social media platforms are playing a crucial role in promoting fitness trends among Gen Z, with influencers and fitness challenges driving engagement.
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4
Affordable Fitness Options: The availability of low-cost gym memberships, such as those offered by Planet Fitness, makes it easier for young people to access fitness facilities.