Key insights
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1
Standardization of food labeling terms prevents consumer confusion: By limiting the term 'tea' to Camellia sinensis-derived products, FSSAI aims to protect consumers from potentially misleading marketing, fostering clearer product understanding in a diverse beverage market.
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2
Regulation adapts to proliferation of plant-based beverages: The enforcement signals regulatory acknowledgement of the booming herbal infusion market and the potential for misbranding amid new product categories.
Takeaways
FSSAI's directive establishes clearer labeling boundaries to reduce misleading practices and align product names with their botanical origins in India.