FSSAI restricts 'tea' label usage to Camellia sinensis-derived beverages

The Hindu
The Hindu
3h ago
2 views
FSSAI mandates only Camellia sinensis-based products can be labeled as 'tea,' penalizing misbranding of herbal infusions.
FSSAI restricts 'tea' label usage to Camellia sinensis-derived beverages
A What happened
India's Food Safety and Standards Authority of India (FSSAI) has enforced labeling rules clarifying that only beverages derived from the Camellia sinensis plant can be called 'tea.' This ban addresses the rising trend of herbal beverage marketers using the term 'tea' for products like 'herbal tea' or 'flower tea,' which are not derived from the true tea plant. The regulator classified such labeling as misleading and a violation under the Food Safety and Standards Act. The directive applies to all food business operators, including manufacturers, packers, importers, marketers, and online sellers. It reflects an effort to standardize labeling and enhance consumer clarity in India’s growing beverage market.

Key insights

  • 1

    Standardization of food labeling terms prevents consumer confusion: By limiting the term 'tea' to Camellia sinensis-derived products, FSSAI aims to protect consumers from potentially misleading marketing, fostering clearer product understanding in a diverse beverage market.

  • 2

    Regulation adapts to proliferation of plant-based beverages: The enforcement signals regulatory acknowledgement of the booming herbal infusion market and the potential for misbranding amid new product categories.

Takeaways

FSSAI's directive establishes clearer labeling boundaries to reduce misleading practices and align product names with their botanical origins in India.

Topics

World & Politics Policy & Regulation

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