As Kerala prepares for its local body elections, candidates are embracing a digital transformation in their campaigning strategies. Many are hiring professional photographers and social media managers to enhance their online presence and appeal to younger voters. For instance, N.P. Soufiya, a candidate from Kozhikode, is using a professional photoshoot to capture the essence of her city for her campaign. The trend includes the use of AI tools to create engaging content, such as a viral campaign video featuring an AI-generated Lionel Messi. This shift towards tech-savvy campaigning is characterized by cost-effective strategies that prioritize quality content and social media engagement. Candidates are also exploring paid boosting options to expand their reach and challenge opponents online. Overall, this digital makeover is reshaping the political landscape in Kerala, making campaigns more accessible and appealing to the youth.