The dirty soda trend, popularized by Utah-based drink chain Swig, is reinvigorating the beverage market, prompting major companies like PepsiCo to introduce new products. Dirty soda, which combines carbonated soft drinks with flavored syrups and cream, has seen a rise in availability, with 2.7% of U.S. eateries now offering such drinks. PepsiCo plans to unveil two new ready-to-drink dirty soda-inspired beverages, following the success of its Wild Cherry & Cream flavor. The trend has also attracted younger consumers, particularly women aged 18-35, who are drawn to its customizable nature and lower caffeine content compared to coffee. As the trend continues to grow, it is helping to reverse a long-standing decline in soda consumption, with projections indicating a slight increase in carbonated soft drink sales in the coming years.