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#Economy
Economic Times
Economic Times
1d ago 4 views

For large appliance makers, revenue growth expected to moderate in 2025-26: Crisil

Large appliance manufacturers expect revenue growth to moderate to 5-6% in 2025-26 due to a high base and early monsoon impacts. This matters as it reflects changing consumer demand and market dynamics in the sector.
For large appliance makers, revenue growth expected to moderate in 2025-26: Crisil
A What happened
Crisil Ratings has projected that revenue growth for large appliance manufacturers will moderate to 5-6% in the fiscal year 2025-26, a significant decrease from the 16% growth recorded in the previous year. This slowdown is attributed to a high base effect and a sharp decline in demand for cooling products during the first half of the year, exacerbated by an early monsoon. However, a recent GST cut on air conditioners and large televisions is expected to stimulate sales in the second half, potentially leading to an 11-13% growth during that period. The refrigerator and washing machine segments are also anticipated to see growth due to changing consumer preferences and increased demand for larger capacity models. Despite these challenges, companies are expected to continue investing in capital expenditures, particularly in the AC sector, while managing rising raw material costs and competitive pressures.

Key insights

  • 1

    GST Cut Impact

    The GST reduction is expected to boost sales of ACs and large TVs.

  • 2

    Capital Expenditure Trends

    Manufacturers plan to sustain or increase capital expenditure despite moderating growth.

  • 3

    Consumer Demand Shifts

    Changing consumer preferences are driving demand for larger capacity appliances.

Takeaways

The large appliance market is facing a period of moderated growth, influenced by external factors such as GST changes and raw material costs. Companies are adapting by focusing on capital investments and responding to evolving consumer demands.